Truro BID

Lockdown 2.0 and reopening in December

 

During Lockdown 2.0 in November, we worked with our partners at Visit Truro to support businesses still able to trade.

Visit Truro promoted the business trading on their webpages and on Facebook @visittruro, these listed:

We celebrated Truro via our Virtual Christmas Lights Switch-on film, streamed on Pirate FM's Facebook page on 18 November generating nearly 28k views. Version available on YouTube too.

We also did many other activities to support businesses and the city when Truro reopened from Lockdown 2.0 in December:

Operations

  • Along with our partners at Visit Truro and Truro City Council we reinstated the social distancing measures, including road closures at peak times in main streets, to give a traffic-free environment and space to shop
  • Refreshed and created extra social distancing floor markings outside businesses to help manage queues.
  • Placed street signs directing pedestrians to shops in secondary areas, Lemon St Market and Pannier Market.
  • Along with Truro City Council refreshing the public realm 'keep left' signs to support social distancing. 
  • Funded additional security patrols (two people) for Wednesdays and Saturdays during road closure times.
  • Had conversations about additional police cover with the MP.
 

Marketing 

  • Worked with our partners at Visit Truro to promote these social distancing measures and 'Space to Shop' in Truro with an advertising campaign, including on Heart FM and the backs of buses in December.
  • Delivered a various activities for the 2020 Christmas offer, including the City Centre Christmas Light Scheme, Illuminated Reindeer in shop window, Late Night Shopping and street entertainment. For details see our Christmas Page
  • Worked with Visit Truro to promote Christmas with Our Great Little Festive City campaign using social media, posters and door-dropped flyers. We issued eight media releases and gained media coverage for Truro, including on Late Night Shopping BBC Spotlight and Cornwall Live.

Environment

  • Worked with GMH Commercial and Miller Commercial to install nativity scenes in the windows of the former Laura Ashley Premises made by members of the Truro Baptist Church and Truro Methodist Church
  • Facilitated the shadow play, Grasp the Nettle organised by Tyller A Nerth in December, by suggesting use of the United Response premises in Princes Street.
  • Worked with Freedom Signs, The Mayor Of Truro and Cornwall Council on the new signage in Old Bridge Street car park (on the bin store) which directs pedestrians to the independent businesses in St Mary's Mews and beyond. This was funded from section 106 money.
  • Worked with letting agents to get permission to wrap empty premises resulting in the former Hotter Shoes premises on Pydar St being wrapped in colourful vinyl stickers, directing people to VisitTruro.org.uk - funded using section 106 monies. 
  • Liaised with the City Council to get all of Truro's public toilets reopened for the festive period.
 

We've been continuing to support businesses and the wider economic recovery of Truro since Lockdown 1.0. For details see our specific webpages: