Events - Celebrating our City
The Christmas offer is still a top priority for many businesses so the Truro BID is working to improve and manage the ‘all-round’ Christmas offer including the development of more traditional markets and have greater influence over a coordinated event programme.
Truro BID funds, maintains and installs the Christmas lighting scheme each year, and plans to enhance the spectacle with new schemes and integrated digital projections.
Truro BID is working to facilitate the integration of existing and new events which visit the City each year to ensure they are integrated into the City geographically and culturally, representing further benefit to the City’s traders.
Truro BID supports the City of Lights event team to deliver this annual event which attracts circa30,000 visitors and kick-starts Christmas in Truro.
The Truro BID is also developing an event programme on the themes of fashion, family and calendar events. This currently includes a ‘Children’s Day’ during the Easter holiday and the ‘Truro Trend’ fashion week.
Monitoring our event targets through:
- Regular post-event surveys to businesses
- Visitor feedback and surveys
- Footfall counts
- Annual report to businesses on Christmas activity and impact