Events - Celebrating our City
The Christmas offer is still a top priority for many businesses so Truro BID has (pre-Covid-19) worked to improve and manage the ‘all-round’ Christmas offer including Christmas Street Markets, street entertainment, funding road closures and walkabout Theatre shows.
Truro BID funds, maintains and installs the Christmas lighting scheme each year, and has enhanced the spectacle with both new lighting and digital projections for more information see our Christmas page.
We supported the City of Lights event team to deliver this annual event which when held (pre-Covid-19) attracted circa 30,000 visitors and kick-started Christmas in Truro.
We have an event programme on the themes of fashion, family and calendar events. This includes a ‘Children’s Day’, ‘Truro Trend’ fashion week and outdoor markets. For more details see the topics below.
Monitoring our event targets through:
- Regular post-event surveys to businesses
- Visitor feedback and surveys
- Footfall counts
- Annual report to businesses on Christmas activity and impact