Fiver Fest Truro in 2021
To show the importance of supporting our high streets, we brought the Totally Locally Fiver Fest to Truro on 12 - 26 June.
Truro joined with over 100 Independent High Streets across the UK, to put on very special £5 offers. Over 50 businesses took part with over 70 offers across entertainment, health & beauty, shopping and food and drink.
The simply message was: If every adult in Truro spent just £5 per week in their local independent shops and businesses, it would mean £3.7 Million per year going directly into our local Truro economy.
To promote Fiver Fest and following our media release, we did a BBC Radio Cornwall interview, achieved front page of the West Briton (Truro edition) and on page 10 in all editions, and had coverage in Truro Voice, as well as on Cornwall Live.
Truro's Town Crier did a shout out and we put up posters in the public realm. We promoted on social media (@trurobid and @trurosupersavers) and with paid for Facebook advertising on @trurosupersavers directing customer to Visit Truro’s Fest Fest webpage. Visit Truro had daily Fiver Fest Facebook posts going out during the event.
Facebook advertising generated a reach of 16,592 (with 1,044 engagements) and 766 clicks to Visit Truro’s Fiver Fest webage, which had a total of 1,817 page views and a dwell time of 3.13 minutes.
We are asking businesses how Fiver Fest was for them via a short survey.