Truro BID

Marketing Space to Shop and Christmas 2020

Along with our partners at Visit Truro we launched our ‘Space to Shop’ marketing campaign for the end of October 2020. 
This includes advertising on Heart FM, the backs of buses and social media. (See example Space to Shop creative below).
The ‘Space to Shop’ campaign promotes that in our great little city, unlike many other Cornish towns, there’s space to shop in Truro with its wide, main streets that are closed off to traffic at peak times. It’s also timely as the national picture suggests that people are Christmas shopping earlier this year.
We held out on doing a big marketing campaign to promote Truro’s reopening in June as the Government advertised that towns were reopening and we had a strong feeling that holiday makers would boost trade. 
We also thought that the Eat Out to Help Out scheme announced in July would support trading in Truro.
We therefore decided to use our budgets more efficiently and wait to promote Truro until after the summer period and during the key period for retail – the run up to Christmas. 
Along with the Space to Shop element, we’re working with Visit Truro to market Christmas. This includes door dropping 29k flyers to reach households in Cornwall, including outside of Truro, and using social media to media to promote Our Great Little Festive City.