To help boost trade we initiated Truro Summer Nights – this was a late night shopping trial during the school summer holidays in 2018 for all five Wednesdays in August.
#TruroSummerNights gave residents and visitors a chance to visit Truro on Wednesday nights in August; and enjoy shopping, something to eat and drink and some light street entertainment.
We promoted Truro Summer Nights in conjunction with Visit Truro on social media. We received coverage in the media (BBC Radio Cornwall and BBC Spotlight), advertised inside the Park and Ride buses and had leaflet inserts in the Truro Summer Guide which were distributed across Cornwall.
Posters were issued to promote #TruroSummernights and businesses were emailed the social media packs.
Thank you to everyone who supported Truro Summer Nights, the late night shopping trial on Wednesdays throughout August was to stimulate the local economy. The decision to go ahead was based on extensive support, including via Facebook. Whilst it didn't produce the numbers we are glad that we went ahead with the trial for late night summer shopping.