We aim to raise the profile of Truro as a year-round destination, increasing footfall and spend by delivering marketing campaigns and vibrant events with key partners.

 

We deliver and fund Truro’s Christmas Lights each year, including their maintenance, storage, installation and electricity costs. During the last few years, we've been responsible for: 

• Organising and funding free events; Children’s Day, the Truro Classic Car Show and the Father Christmas Parade.
• Organising and funding Truro’s Christmas Lights Switch-on event (Festive Friday) for four years.
• Co-hosting the Boscawen Christmas Street Markets.
• Supporting the city’s Father Christmas Grotto experience for four years, originally initiated by Truro BID in 2021.
• Supporting outdoor markets such as the Truro Antiques and Collectables Market (ceased in 2023) and monthly BIG Truro Market. 
• Delivering marketing campaigns to promote our events and initiatives. 
• Working with Visit Truro and other event organisers to promote Christmas in Truro.

Pre-Covid we delivered Truro Trend, the annual fashion, hair and beauty event where the highlight was the Catwalk at Truro Cathedral. We also supported the City of Lights team to deliver this annual event which attracted c.30,000 visitors.

 

To promote our events, we deliver campaigns using range of media such as press releases, posters, print advertising and digital media. Visit Truro promote our events via their website and social media platforms.

 

• Post-event surveys to businesses

• Visitor feedback and surveys

• Footfall counts

• Media coverage

• Advertising campaign statistics

• Website and social media figures

• Newsletter subscriber and open rate figures